What is the Business?
Sheila Stamp has been an independent, self-employed, franchisee of Travel Counsellors since 2016. Travel Counsellors have a network of over 2,000 travel professionals, across six countries, and Sheila provides bespoke travel agency services and expert travel advice to her clients.
Sheila, a University of Lincoln law graduate, decided that she wanted to turn her passion for travel into a reality, and became an independent Travel Counsellor. She undertook specialist training to be able to provide a unique, personal service for her customers and she can help individuals with everything from a Staycation trip for two to something more complex such as weddings, large party bookings and where certain accessibility needs to be included. Sheila also undertakes business travel arrangements for a raft of different organisations and clients.
How did LORIC help?
Sheila didn’t have the time resource to gain feedback from existing and lapsed clients regarding potential improvements to her marketing messages, customer service and booking processes. She was also keen to explore targeting new market sectors whom in her experience, organise travel more frequently and wanted information on organisations in the East Midlands in the fields of construction, utilities and engineering.LORIC supported Sheila, by undertaking a piece of primary research which collated qualitative feedback for her to utilise and a focus group activity which produced marketing insights and suggestions of improvements to Sheila’s leaflets. A themed 12-month social media campaign and a quarterly e-newsletter were mapped out which Sheila could begin to schedule. A list of potential companies to target, in the sectors Sheila was interested in was also provided.
Plans for the Future
The insights gained from the analysis, survey work and focus group helped Sheila create a new leaflet, which made it simpler for clients to understand what her services include. It also enabled Sheila to pre-plan and schedule her social media, and activities for the year.
Image credit of Promote Lincolnshire: https://www.promotelincolnshir...