What is the business?
Iron Horse Ranch House is a family-run American style diner serving up hearty food and live music. Food is served throughout the day, and they host a wide variety of events ensuring that there’s something for everyone and were voted “the best atmosphere in Marketing Deeping” by Restaurant Guru in 2021.
History
Wanting to bring an authentic stateside experience to the town of Market Deeping, Iron Horse Ranch House opened in 2008, welcoming everyone from bikers to families alike to sample their all-American menu. Iron Horse Ranch House staff work exceptionally hard to find local ingredients within a 100-mile radius of Market Deeping to ensure that their products have 100% traceability, and they are sustainable in their approach. Customers can expect fun music nights alongside other themed events throughout the year and can now even book Iron Horse Ranch House as a wedding venue!
How did LORIC help?
Iron Horse Ranch wanted a fuller understanding of the wedding market as they wanted to diversify their offer by renting Iron Horse Ranch House out as a wedding venue. They wanted to investigate what their customers would expect from Iron Horse Ranch House as a wedding venue, where they should aim to be priced against their competitors and the typical services they would need to consider supplying to offer a wedding service. LORIC provided a marketing insights report with competitor analysis and curated a primary research survey to obtain qualitative feedback from their customers. The analysis from this helped them to inform their packaged offers and pricing structure for this new income generating stream.
Plans for the future
Iron Horse Ranch House plans to launch their new wedding packages in September 2022. With help from a local business a full marketing campaign has been put together which includes a photoshoot with local suppliers. As part of the wedding packages, Iron Horse Ranch House will promote other local businesses in the wedding market such as florists, cake makers, event decorators and wedding dress shops. Their aim is to hold 5 weddings in the first year to ensure each couple has a unique experience on their special day.
Interested in learning more?
Email Iron Horse Ranch House at info@ironhorseranchhouse.co.uk
We have always planned to hold weddings at our venue but didn’t know the best way to go about it. Thanks to the work of LORIC we now have the tools to confidently put packages together that would be suitable for our target market. We look forward to exploring the wedding market further and hosting more weddings next year.
Events and Marketing Manager at Iron Horse Ranch House