What is the business?

Go Pedal offers bespoke cycle tours in UK & Europe for an array of corporate businesses and individuals. It is a micro-business established in 2021, by entrepreneur Mark Noonan.


Mark’s idea for Go Pedal developed from him successfully organising a number of corporate, long-distance charity rides and his passion to provide an excellent service for the riders. With a significant
rise in cycling becoming a preferred way for businesses to network, Mark wanted to fulfil a gap in the market by developing rides bespoke to each customer and providing all of the planning, logistics,
booking travel and accommodation and ride support that may be needed.

How did LORIC help?

LORIC supported Mark with a data workshop which provided him with a variety of actionable points and raised the need to look at the performance of his website further. Through his involvement with LORIC, Mark received a detailed marketing insights report from Linette Wallace, Data Analyst which included key industry trends, Google analytics analysis and highlights from a focus group
activity amongst other information to support his business. The focus group participants consisted of a group of Bishop Grosseteste Level 4 BA Business students. Mark was also provided with a list of top companies by turnover, in the East Midlands, in key sectors so that he can begin to formulate a targeted marketing campaign.

Plans for the future

The data workshop provided actionable items for Go Pedal to improve the capture and management of customer contact information and GDPR compliance. The report provided has allowed Go Pedal to develop a simple CRM and improve awareness and compliance of data storage. Going forward Go Pedal will use this information to improve marketing. Alongside this, the output of the marketing insight and focus group gave direction to improving the way Go Pedal talks about itself via the website gopedal.net as well as giving actionable guidance to marketing development especially with blogs, vlogs and newsletters.

Check out Go Pedal's website here: gopedal.net

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LORIC’s support, and especially that from Linette, has been massively helpful to a micro business just starting out. As is often said, you have to do everything yourself and then you may be too close to be able to improve your business or the way you talk about it. The support Go Pedal received, delivered thoroughly and professionally by Linette provided excellent insight to develop improved business practices and improved marketing and promotion – really invaluable to me and I’m confident will deliver a meaningful, positive impact to Go Pedal.

Mark Noonan
Founder of Go Pedal